
National HR and Advertising Week will take place in Yekaterinburg. What is it?
Today at 17:02, Headliners of the National HR and Advertising Week know how to stop burnout in Russia
Main events of the National HR and Advertising Week will take place on September 18 and 19 at the Yekaterinburg-Expo International Exhibition Center (MTS Live Hall). Leading experts from Russia will analyze trends in the development of the creative economy in regions, discuss processes influencing the future of the creative industry, business transformation, and pay special attention to the importance of human potential in the era of global changes.
The National HR and Advertising Week will be held in Yekaterinburg from September 15 to 19. Russia's largest professional forums — NRF Regions and HR FORUM BIG FISH — will present a joint business program and once again prove that the hottest creative ideas are born in the Urals.
The NRF Regions speaker lineup includes recognized leaders of the advertising industry. Among them are Aleksey Parfune, managing partner of Ai influence; Evgeny Gutsal, digital expert, author of the book "The History of Russian Vlogging"; Andrey Gubaydullin, creative director, founder of RA "Voshod"; Maxim Ponomarev, co-founder of Friends Moscow and mads; Alexander Alekseev, president of the Art Directors Club of Russia; Vladimir Lifanov, designer, founder of the agency "Suprematica"; Vladilen Sitnikov, founder of the platform beztender.rf; Konstantin Belyakov, co-founder of BALAGAN, and other invited experts.
This year, nine discussions will be held in the main hall, including:
— Public talks about the future of the economy and business challenges
— Creative discussions with leading art directors
— Exploration of AI technology opportunities
— Research and opinions on the effectiveness of external and internal communications.

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National HR and Advertising Week will take place in Yekaterinburg. What is it?
Headliners of the National HR and Advertising Week know how to prevent burnout in Russia. Key events of the National HR and Advertising Week will take place on September 18 and 19 at the Yekaterinburg-Expo International Exhibition Center (MTS Live Hall).