"Zhiznmart" leads: regional retailers' franchises continue to shrink

"Zhiznmart" leads: regional retailers' franchises continue to shrink

      Since the beginning of 2025 the popularity of franchises of regional retail chains has begun to decline. As a result, the number of stores of "Domashkino", "Zhiznmart" and "Malinka" has decreased by 9.6–14.9%. This effect is being observed against the backdrop of expansion by federal chains.

      Since the start of the year the franchise network "Domashkino" has shrunk by 13.2%. 299 outlets have ceased operations. The "Zhiznmart" network shrank by 14.9% — to 304 (53 closures), "Malinka" — by 9.6%, to 170 (18 closures). The largest drop in revenue was recorded for "Zhiznmart" — 33.7%, Kommersant reports.

      Federal retailers are actively expanding their market presence. The number of "Okolo" stores has more than tripled since the start of the year: from 1,000 to 3,250. The "Pervym Delom" network (GK "Dixy") grew by 11.4%, reaching 470 stores. Earlier there were rumors that "Zhiznmart" might be sold to a federal retailer.

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"Zhiznmart" leads: regional retailers' franchises continue to shrink

Since early 2025, the popularity of franchises of regional retail chains has begun to decline. As a result, the number of stores of "Domashkino", "Zhiznmart" and "Malinka" has fallen by 9.6–14.9%.