Franchisees of the Sverdlovsk network "Zhiznmart" are massively closing their locations.
Franchisees of the Sverdlovsk network "Zhiznmart" are massively closing their outlets
April 7, 2026 In the Urals, stores operating under the franchise of the Sverdlovsk network "Zhiznmart" continue to close.
Photo: Yulia Averina/Archive Uralweb.ru
Entrepreneur from Perm, Anastasia Knyazeva, shared on social media that she is forced to close her store two years after opening. In the comments to her post, other entrepreneurs confirm similar problems: they report closures of outlets in Ufa, Yekaterinburg, and satellite cities. One of the former franchisees from Verkhnyaya Pyshma stated that she worked for three years but ultimately closed with debts. At the same time, the company presented her with royalty demands - debts doubled, reports the publication EAN.
"Zhiznmart" does not comment on this situation.
Among the main reasons for closures, entrepreneurs cite:
- increased tax burden,
- high rental costs,
- decreased demand for ready-made food in the "eco" and "healthy eating" format.
Earlier, we reported that franchises of regional retailers continue to decline. This also applies to "Zhiznmart."
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Franchisees of the Sverdlovsk network "Zhiznmart" are massively closing their locations.
In the Urals, stores operating under the franchise of the Sverdlovsk network "Zhiznmart" continue to close. Entrepreneur Anastasia Knyazeva from Perm shared on social media that she is forced to close her store two years after its opening.