Hundreds of people lined up in huge queues in the center of Yekaterinburg.

Hundreds of people lined up in huge queues in the center of Yekaterinburg.

      On August 30 in Yekaterinburg, thousands of residents gathered at the "UGMK-Arena." They came for the free festival "Market of the Market," dedicated to Russian and local brands.

      More than 60 domestic brands showcased their products at the venue. Attendees were offered a market, workshops, sports activities, photo zones, and relaxation areas. The main part of the program featured performances by artists—O! Margo and IOWA took to the stage.

      Especially many people began to gather at the entrance in the second half of the day. After 4:00 PM, the lines grew to enormous sizes—there were significantly more people wanting to attend the festival than the venue could accommodate.

      As a result, not everyone was able to get inside. Some visitors remained behind the barrier and listened to the concert from outside. Despite this, people continued to gather at the arena, hoping to enter the festival area.

      Even registered visitors were not guaranteed entry when the area was full.

      Inside, people were also standing in lines everywhere.

Hundreds of people lined up in huge queues in the center of Yekaterinburg. Hundreds of people lined up in huge queues in the center of Yekaterinburg. Hundreds of people lined up in huge queues in the center of Yekaterinburg.

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Hundreds of people lined up in huge queues in the center of Yekaterinburg.

On August 30 in Yekaterinburg, thousands of residents gathered at the "UGMK Arena." They came for the free festival "Market of the Market," dedicated to Russian and local brands.