A well-known company used an advertising trick that caused a resident of Yekaterinburg to break her spine.
A well-known company used a trick in their advertisement that caused a woman from Yekaterinburg to break her spine
Today at 12:05 PM, "Sima-Lend" company posted an advertisement on their Telegram channel for an external audience, based on a trick-challenge that recently resulted in a resident of Yekaterinburg breaking her spine.
Photo: piqsels.com
In the promo for "Sima-Lend," which advertises suitcases, a girl in high-heeled shoes sits supported on one leg on a suitcase.
This trick previously made headlines across the country after a 32-year-old Yekaterinburg woman sustained injuries attempting to replicate it. The girl, on maternity leave caring for her child, decided to start a blogging career and recorded a trick of sitting on one high heel on a kitchen table. She also placed an inverted pot under the heel. Before she could record her balancing act on video, the young mother lost her balance and fell into the gap between the table and the kitchen unit. The fall reportedly resulted in a spinal fracture.
The "challenge" (as the trendy word "challenge" is translated from English in TikTok) involves sitting in high heels on a structure made from a stool and a pot, crossing one leg over the other, and casually applying lipstick.
A video showing how this looks from the influencer was posted on his Telegram channel by the well-known journalist and radio host Sergei Stillavin. He pointed out that to perform this stunt, having high heels and desire is not enough. Proper physical preparation is also required.
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A well-known company used an advertising trick that caused a resident of Yekaterinburg to break her spine.
Sima-Lend company posted an advertisement on their Telegram channel for external audiences, based on a trick challenge that recently caused a resident of Yekaterinburg to break her spine.