Rumors have emerged that "Zhiznmart" may be sold to a national retailer.
Source 66.RU reported that Lifemart may be sold to a federal retailer. Several large companies have already shown interest in the Ural chain owned by entrepreneur Ivan Zaichenko.
Independent financial analyst Vitaly Kalugin told the portal E1.RU that Lifemart’s competitor is Magnit.
"Magnit simply has more financial resources, so in the long run the chain will squeeze out competitors. I assume it would be better for Ivan to sell the chain," the expert said.
However, the name will most likely remain after a possible sale.
"It's a brand. Although Muscovites are hard to understand, they may act against economic logic. But there is a feeling that Ivan will not sell, although it's an excellent opportunity to get 1.5–2 billion rubles," Kalugin continued.
Lifemart itself declined to comment on the sale rumors.
The portal E1.RU writes that Magnit plans to open about 150 stores across the country under the Zaryad brand. These will be small stores focused on ready-to-eat food, which is very similar to the Lifemart format. In Magnit's press service they said the company has no precise information on development plans in the region.
Earlier it was reported that Ivan Zaichenko decided to sell Lifemart in Dubai.
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Rumors have emerged that "Zhiznmart" may be sold to a national retailer.
A source at 66.RU reported that Zhiznmart may be sold to a federal retailer. Several large companies have already shown interest in the Ural chain owned by entrepreneur Ivan Zaychenko.