The economist predicted big problems for Yekaterinburg restaurants.

The economist predicted big problems for Yekaterinburg restaurants.

      Economics professor Natalia Zubarevich stated at the "Finmarket" forum that the restaurant business in Yekaterinburg and the Sverdlovsk region will face significant problems. According to her, in 2023-2025, the food service industry was one of the main drivers of the service sector.

      — The food service industry was indeed a driver among service sectors because people were eating and drinking to cope with the absurdities of life. This is a normal Russian way of adaptation, Zubarevich is quoted by the EAN publication.

      Yekaterinburg, along with Moscow and St. Petersburg, found itself among the leaders in growth of spending on restaurants and bars. However, in 2026, the situation changed, negatively affected by rising prices, the introduction of VAT, and a slowdown in income growth.

      — An ideal storm has formed. The food service industry will have to restructure much more drastically than the average across the country. Because the buffet has been around for a long time, but the buffet is coming to an end, the professor added.

      Earlier, we reported that the Sverdlovsk business described its situation as close to catastrophe.

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The economist predicted big problems for Yekaterinburg restaurants.

Economics professor Natalia Zubarevich stated at the "Finmarket" forum that the restaurant business in Yekaterinburg and the Sverdlovsk region will face significant challenges.