In Yekaterinburg, the winners of the first independent regional advertising festival will be awarded.
Leaders of the creative industry in Russia will gather in Yekaterinburg on September 18, 2026, for the "National Advertising Forum Regions." It is expected that 1,500 specialists from the Russian advertising industry from 45 cities will participate in the event, which will take place at the Sinara Center.
Among the topics to be discussed at the forum are: what will drive the advertising market tomorrow, advertising in the era of "post-telegram," local cultural codes, trust in neural networks in advertising, new creativity for the new consumer, and advertising labeling.
One of the central events of the forum will be the awarding of the winners of the First Independent Regional Advertising Festival. Leading representatives of the federal and regional advertising market will determine the best creative cases for 2025-2026. According to the project participants, the festival provides a fair perspective, including an understanding of regional contexts.
The jury for the competition includes representatives from Yekaterinburg, Kazan, Krasnodar, Moscow, St. Petersburg, Ufa, Sochi, and Barnaul. They represent companies such as "SberMarketing," Brainstore, "Laika," WAGON-WAGON, Great, COMPASS, "Loud Fish," "Afisha," BALAGAN, Ruport, and the developer FORUM. These are heads of advertising agencies, digital directors, creative directors, CEOs, managing partners, marketing directors, brand department heads, and event producers.
Experts will evaluate the works of participants in 47 nominations, grouped into three categories: "Digital," "Creative," and "Activations."
The submission of works will close on August 7, 2026.
"Festivals are useful at least because they help you step out of your own bubble. When you work on client tasks every day, it's quite easy to start thinking that your approach is the only correct one. Festivals provide an opportunity to see how similar tasks are solved by other teams, brands, and markets. For young specialists, it's a way to grow faster and learn from best practices. For experienced professionals, it's a chance to check if they have lost their sense of time and relevance. Besides being one of the best PR tools for agencies, festivals also provide an opportunity for the industry to talk to each other and exchange experiences. And of course, it's a great reason to take a few days off work for a quite respectable reason," said Dmitry Pint, head of the "Creative" block, creative director of Soda x D Innovate group.
The website of the advertising forum.
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In Yekaterinburg, the winners of the first independent regional advertising festival will be awarded.
Leaders of the creative industry in Russia will gather in Yekaterinburg on September 18, 2026, for the "National Advertising Forum Regions." It is expected that 1,500 professionals from the advertising industry in Russia from 45 cities will participate in the event, which will take place at the Sinara Center.