Ural residents received a Cannes Lion for the advertisement featuring Mbappé.
Specialists in creating original content from Yekaterinburg, along with their colleagues, received a Cannes Lion for a commercial featuring "stars" of world football for the company Lego. Creators Yevgeny Primachenko and Daria Ovechkina took the stage at the Cannes Lions International Festival of Creativity to receive the award alongside the team that worked on the Lego Everyone Wants a Piece project, reports 66.RU. In the commercial, footballers Cristiano Ronaldo, Lionel Messi, Vinicius Junior, and Kylian Mbappe assemble the FIFA World Cup trophy from Lego pieces and try to add their mini-figures to it. The famous athletes did not participate in the filming; their roles were played by doubles, and the players' faces were added during editing. Yekaterinburg resident Primachenko and Ovechkina, who grew up in Pervouralsk, began their careers at the advertising agency "Voskhoд," writes 66.RU. They are now creative directors at the Dutch advertising agency Wieden+Kennedy Amsterdam, which worked on the advertising alongside the internal team of the brand Our Lego Agency.
Другие Новости Екатеринбурга (ЕКБ166)
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Ural residents received a Cannes Lion for the advertisement featuring Mbappé.
Specialists in creating original content from Yekaterinburg, along with their colleagues, received a Cannes Lion for an advertising video featuring "stars" of world football for the company Lego.
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The baptism of the convicted took place in the Kirovgrad juvenile correctional facility (PHOTO)
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In Yekaterinburg, a driver who refused to "de-tint" has been arrested for 10 days.
In Yekaterinburg, a driver received 10 days of administrative arrest for repeatedly ignoring the police's demand to remove the tint from his car, reports the propaganda department of the city's State Traffic Safety Inspectorate.
Illegal migrants found at the vegetable base in Yekaterinburg.
FSB operatives, together with police officers from the migration department of the Main Directorate of the Ministry of Internal Affairs of Russia for the Sverdlovsk region, with the support of OMON fighters from the National Guard, conducted another scheduled raid to ensure compliance with migration legislation at the vegetable warehouse No. 4 in Yekaterinburg.
Ural residents received a Cannes Lion for the advertisement featuring Mbappé.
Specialists in creating original content from Yekaterinburg, along with their colleagues, received a Cannes Lion for a commercial featuring "stars" of world football for the company Lego.