Alexander Rogov criticized domestic brands for their pursuit of "cosmopolitanism."
The "Star" stylist Alexander Rogov held a master class at the International Festival of Creative Industries in Yekaterinburg. For an hour and a half, the TV presenter taught how to follow trends in a way that is appropriate, and also discussed the mistakes that, in his opinion, domestic brands, including Ural brands, often make.
According to Rogov, domestic brands often forget who they are working for, writes "KP-Yekaterinburg." There should be an emphasis on development within the country, rather than on entering foreign markets.
The stylist (and author of his own clothing brand RogovShop - note from Uralweb.ru) identified what he believes to be the main problem of Russian brands.
— I appeal to clothing designers: please come up with names that sound pleasant in our language. Some of them sound very strange. I highly recommend thinking of a name that is easy to read and remember, — said Alexander Rogov.
Giving advice on how to dress stylishly, one of the country's most famous fashionistas compared clothing to an investment, reports "KP-Yekaterinburg."
— An investment is when we buy an item for 7,000 rubles and wear it 20 times. 7,000 divided by 20, that’s 350 rubles. That's cheaper than a cup of coffee in Moscow, — explained Rogov.
Also, in his opinion, one should add "a bit of punk solutions" to the look. The stylist described this aesthetic as "messy," but it is precisely in this light carelessness that beauty lies. This is also the secret of the famous chic of French women, believes Alexander Rogov.
The International Festival of Creative Industries will run from August 25 to 30. Participation is free, but prior registration is required.
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Alexander Rogov criticized domestic brands for their pursuit of "cosmopolitanism."
Star stylist Alexander Rogov held a master class at the International Festival of Creative Industries in Yekaterinburg. For an hour and a half, the TV presenter taught how to follow trends in a way that is appropriate, as well as discussed the mistakes that, in his opinion, domestic brands, including Ural brands, make.