The First Regional Advertising Festival announces the shortlist for its fourth season.
1Y has completed its two-stage voting. As a result, 65 cases made the shortlist, presented by companies Loud Fish, Copernicus, Proektmarketing+1, WAGON-WAGON, Ruport, G Communications, COMPASS Branding Agency and others. Among the best creative cases of the Urals are projects by agencies Radar, Voskhod, Be Brand People, the Greenwich shopping center and the developer Brusnika’s architectural magazine.
The winners’ names will be announced at the awards ceremony on September 19 in Yekaterinburg.
For the fourth year running, the competition evaluates the best creative practices from different regions of Russia, giving them the opportunity to reach the federal level.
This season 63 participants submitted entries to the festival, and 1Y’s geography united 23 Russian cities from Kaliningrad to Vladivostok, which confirms growing interest and its significance as an industry-relevant platform.
“Thanks to segmentation and the availability of feedback on all the entries that did not pass, we strive to make the evaluation process as transparent as possible, and to ensure that teams that were not selected receive valuable comments to improve future projects. The ‘Creative’ category this year became the largest in terms of the number of entries. Overall, the works have become higher quality. The level of creativity in the cases has increased and in places even outpaced production quality. At the same time, creativity was not implemented detached from the quantitative metrics of the campaigns,” — Bulat Salavatov, Managing Director of COMPASS Branding Agency and the Promo S agency, Kazan.
For the first time this year, two levels of participation were introduced — “Newbies” and “Pros” — to give novice specialists and experienced players the opportunity to compete on equal terms within their category.
“Projects have definitely become more integrated: AI, data, automation. But it is the simple mechanics that engage the user: complexity should be ‘under the hood,’ while on the surface — lightness and clarity,” — Natalia Bredikhina, Head of Creative Copywriting and Content ((SETTERS)), Moscow.
The main intrigue of the festival will be revealed on September 19 in Yekaterinburg.
“The authors of the best activations always bet on finding the most precise insight and creating a truly unique experience for the audience. This makes it possible to achieve maximum scale, engagement and noticeable business results. Without taking the audience into account it is almost impossible to create a campaign that would win hearts. The best cases are forged only this way,” — Yaroslav Zelensky, Creative Director at VK, Moscow.
The best works and the names of the Grand Prix winners will be announced at the awards ceremony, which will take place as part of the second day of NRF Regions at the Yekaterinburg-Expo IEC — MTS Live Hall.
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The First Regional Advertising Festival announces the shortlist for its fourth season.
1Й has completed a two-stage vote. As a result, 65 case studies made the shortlist, presented by companies including Loud Fish, Kopernik, Proektmarketing+1, WAGON-WAGON, Ruport, G Communications, COMPASS Branding Agency and others.