"What's the fuss about?" The pretentious names of Yekaterinburg's residential complexes were ridiculed on the Internet.

"What's the fuss about?" The pretentious names of Yekaterinburg's residential complexes were ridiculed on the Internet.

      "What's the deal?" The pretentious names of Yekaterinburg's residential complexes mocked online

      August 23, 2026 The public group "Evil Yekaterinburg" raised the topic of the names that developers give to their new residential complexes. According to the anonymous author of the post, this trend, which claims aristocratic status (when a building is so well-known and recognizable that it doesn't need a precise address), has little to do with the actual location of "cheap houses at inflated prices."

      "Gentlemen, please tell me, when did it become normal for us to write the name of a residential complex instead of indicating its physical address? Are we supposed to know all the fruits of the developers' wild imagination, often bordering on megalomania?

      What's the deal with all these 'Ekaterininsky Park,' which is located on the territory of the former Uraltransmash, which was never a park before? What does Catherine have to do with it? Where did she run there? The Order of the Red Banner plant Uraltransmash named after Catherine, or what, so the territory inherited her name, everyone remembers that, right?

      'Emerald Bor,' where there are no emeralds and not even an Emerald Street, and the forest is getting smaller?" the author addresses the audience of "Evil Yekaterinburg." He also recalled "River Park" "on the outskirts with a scrap of greenery," and "Studio Park," "which has no park, but a former SIZ plant."

      According to the "evil subscriber," while the location of the club house "Tikhvin" is known to most residents, and, for example, the residential complex "Makarovsky Bridge" speaks for itself, the names of most others are completely devoid of any connection to reality and can only be explained by "the unbridled imagination of the developer's sales department."

      "By what principle should they be remembered so that the district and approximate address come to mind immediately?" the author questions. "Why is everyone who writes in the news so sure that the whole city knows where their unfortunate human boxes with pompous names are stuck?!"

      "Please respect others, write addresses, not just the names of residential complexes in your news. It greatly simplifies understanding the location of the incident without the need to pull out the navigator every time," he writes.

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      On the construction site in Uralmash, a crane crushed a worker to death

      A crane overturned in Uralmash. It all happened at the construction site on Kirovgradskaya, where the residential complex "Victory Park" is being built. One of the workers died. — Police officers from the territorial department arrived at the scene, conducting measures to establish the identity of the deceased.

      The cases of the bigwigs from the scandalous residential complex "Koltsovsky" have been sent to court

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"What's the fuss about?" The pretentious names of Yekaterinburg's residential complexes were ridiculed on the Internet. "What's the fuss about?" The pretentious names of Yekaterinburg's residential complexes were ridiculed on the Internet. "What's the fuss about?" The pretentious names of Yekaterinburg's residential complexes were ridiculed on the Internet. "What's the fuss about?" The pretentious names of Yekaterinburg's residential complexes were ridiculed on the Internet. "What's the fuss about?" The pretentious names of Yekaterinburg's residential complexes were ridiculed on the Internet. "What's the fuss about?" The pretentious names of Yekaterinburg's residential complexes were ridiculed on the Internet.

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"What's the fuss about?" The pretentious names of Yekaterinburg's residential complexes were ridiculed on the Internet.

The public "Evil Yekaterinburg" raised the topic of names that developers give to their new residential complexes. According to the anonymous author of the post, this trend, which claims to be aristocratic (when a building is so famous and recognizable that it doesn't need a precise address), has little to do with the actual location of "cheap houses at inflated prices."